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VIVAS water logo concept

a logo for a water bottle brand based in Dalmatia, Croatia. it features the shape of the country against a water droplet, the colors

represent the country as well as the clear water that comes from the region, and the name VIVAS represents life.

vivas final logo.png

progress

i started this project by thinking about Croatian brands and their differences from American ones, since this was to be based there. i thought about how the country was shaped, where most of the water came from, and how i could use those things to tie the logo and name together. all of the colors i used were matched from the colors on the croatian flag, and were also meant to signify different aspects of the brand. i wanted the logo to be as simple as possible but still interesting to the eye.

sketches and notes

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