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PUMA soccer posters

a set of two PUMA soccer advertisements featuring Tijjani Reijnders and Arda Güler, two pro players who play/played for Puma sponsored teams, using bold, high-energy graphics to reflect the speed and intensity of the game as well as the quality of the attire.

progress

i had a lot of inital ideas for this project, and the final product ended up being a combination of nearly all of them. i wanted to use the offical puma branding as a guideline, and ended up using a lot of their usual design choices already in my sketches. i used the colors and graphics to depict the energy of the game and highlight the logo on their uniforms and the ball so it was clear what it was advertising. i chose these specific players because they played for Puma teams and were newer players that already had a high energy, unbeatable reputation in their respective leagues. 

reijnderspumaproject.png
puma_layout.png

sketches and notes

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