i decided to use this brand because i had seen this photoshoot before and wanted to use it in one of my design projects quite a while ago. i liked the cleaner, earthy color palette because i don't usually gravitate towards those colors, and the possibilities the image layout gave for text to match. i wanted the layouts to be very similar, more similar than the other projects i've done, because this brand usually has very cohesive campaigns. i made sketches but the final product ended up a bit different once i saw it finished.